Since the inception of THE OTHER SIDE OF COFFEE, we’ve been deeply committed to sourcing and business practices that benefit people and planet.
As we learned more about coffee fruit’s antioxidant qualities - which are contained in the pulpy outer fruit that covers the coffee bean - we realized we’d discovered the other side of coffee. The fruit and husk, which together make up about forty percent of the coffee cherry, are the side that has been largely unknown and mostly discarded for thousands of years. It is richer in antioxidants than pomegranate, blueberries and green tea. It’s truly the fruity and nutritious side of coffee.
But until now, the coffee cherry’s pulp and husk have been considered waste in conventional coffee production. Organic waste that usually ends up contaminating millions upon millions of gallons of water in rivers and streams in the world’s coffee growing regions.
We understood that with every bottle of THE OTHER SIDE OF COFFEE, we are directly preventing further contamination of rivers and streams in Colombia. And we’re helping coffee farmers by creating a new income source from the coffee plants they invest so much time and resources to grow. The additional income from selling the coffee fruit in addition to the beans helps improve living standards for these vulnerable small family farmers. And just as we are committed to our customers who enjoy THE OTHER SIDE OF COFFEE, we’re committed to these farmers who wake before sunrise to tend to the world’s best coffee cherries that are the key ingredient in our beverage.
Our choice to support fair trade, package in glass bottles instead of plastic which can be reused to dispense at home, and our aggressive commitment to implementing a biodegradable label round out our approach to responsible and sustainable practices. Because we aim to do our part so our planet and people can blossom together.